Curious about what is so different about real estate website design in 2021? First off, not every realtor’s website is built equal… Your clients know it, and even more so, Google knows it! If your goal is to have homebuyers and sellers find your website, trust your website, and contact YOU from that website, then your website design matters.
Below we are going to list 3 of the top factors that we consider relevant to your website design in 2021. These strategies are verified by Google and when comparing organic search from now vs where it is headed, these strategies will bring the most valuable results for your realtor focused website design 2021.
- Aesthetic Value & First Appearance Factor
If anyone tells you that looks don’t matter, they are lying. Your client must have a good first impression of your real estate business or they may never reach out to finalize the sale or create that initial communication to start the business relationship. We know that you never get a second chance to make a first impression and your website is the first impression many potential customers will have of your real estate knowledge, your level of experience, and the quality of service you provide. With this in mind, it is essential to ask yourself; does my website make the right first impression, does my website reflect the quality I can provide, and does it create trust in potential clients? More importantly, can these potential clients access homes available in your city/town directly from your website?
As a realtor, integrating your available listings, as well as the ability to view other properties in your local area, is an imperative tool to keep visitors coming back to your site and choosing you as their trusted realtor. With multiple ways to capture the attention and interest of users, these are just a few design factors that must be considered when creating the aesthetic for your website design in 2021. Click here to see how we can help!
- Core Web Vitals – Site/Page Speed
Still waiting for that site to load? Nobody else is either. The internet is now faster than ever and your site should be too. Site speed is not only a determining factor in conversion of visitors, but is also considered when major search engines like Google are assessing which websites to present to consumers following a search. The longer your site takes to load, the more likely potential customers will bounce off and take their business to your competitors.
Page speed is also a major factor for increasing user experience and improving conversions on your website. Google recently announced that core web vitals, such as page speed, will be a primary ranking factor for your website design in 2021. To put it simply, if your website takes longer than 2.5 seconds to load, it will result in a lower website ranking on Google and other search engines.
Both site speed and page speed are crucial variables for your gaining website rank. If you’ve decided to build a real-estate integrated website in 2021, put extra attention on these items to help your business get the ranking it deserves.
- Usability and Readability
When potential customers visit your website, you probably want them to stay and browse the available homes for sale, right? Well, here’s a secret: Google has already read through your whole website before anyone clicks on one of your pages. Yes, you read that right, Google assesses each and every site to determine the usability and readability to help decide the quality of a real estate brokerage or realtor. With a poor readability rating, Google will shy homebuyers away from your site by decreasing your website’s search rankings. Yes, really! To help your website receive a good usability and readability score, start by focusing on the areas mentioned below.
With this strategy, the best way to improve your readability is to answer the following questions: Does your site have easily identifiable pages? Are the pages internally linked through your site and content to create easy access to more in depth information? Does each page have convenient ways for potential clients to call or reach out through a customized contact form?
Users need to be able to find what they want quickly and easily. If they cannot easily access your services, content, or contact information, you’re already losing. To help improve your ratings, start by using graphics, beacons, and callouts to make content easier to digest and navigate. You should also link like content together to give users an opportunity to navigate within your site. This will create a credible mapping that has the ability to levitate your website rankings! Follow or message us for more insights on how to improve your real estate website’s readability and usability score in 2021.
In summary, the 3 points we’ve shared are key drivers that will help you get ahead on your brokerage, or realtor, focused website design goals in 2021! We know this can be tough and time consuming, especially if you’re trying to balance showings, appraisals, inspections, open houses, closings, etc., but that’s why we’re here to help. If you want to ensure your website is operating at its maximum efficiency in 2021, reach out to one of our team members at the link provided!